A New Year has arrived...
A New Year has arrived upon us like a
new born child experiencing the world.
Unknowing, eye opening, mysterious, bewildering, amazing, enlightening,
and yes at times just plain frustrating as we lie on our back looking out upon
the world/new year.
Little by little we figure out how to move our legs/arms,
make sounds, roll over, get on our knees, get up to our feet and then walk with
help. The day comes where we take our
first steps on our own and then begin running and we never stop. So goes the life of our country club starting
anew in 2015, just as a newborn child, we are preparing to get on our feet and
begin running for the upcoming year.
As I was going through my Twitter feed the other night, I
saw a tweet from Chris Brogan who provides leadership development and business
strategies for individuals and organizations.
He made a blog post/tweet regarding my 3 words for 2015 and asked his
followers to join in the fun in what could be a thought provoking experience
for the beginning of the new year.
A lot of great suggestions, business buzz words of all types
but my three words were pretty simple as a golf course superintendent/manager
at Greensboro Country Club:
Sell |
Service | Satisfaction
Allow me a few moments to give my thoughts why I chose the
three that I did.
SELL
As a manager, I must sell the product I'm producing not only
to my existing membership and guests but to future members and guests. It is important that I use my influence to
explain what our staff is doing to contribute to your positive experiences at
the club. Positive experiences mean a
continued use of the club.
Every time you are
out with friends or business associates and Greensboro Country Club is
mentioned in some form or fashion, it is my hope that a smile comes to your
face and your thoughts go to your next potential experience that you have at
the club and that it is shared with all that will listen. Yes, selling in my department that has no
revenues, directly tied to it, does exist and selling in my department is of vital importance to the overall experience one has on any given day here at GCC.
SERVICE
Very simply put, it is my hope that we provide a level of
hospitality and service that will allow you to relax and enjoy the time that
you and your family spend at our club.
In 2014, we began the process of constructing a detailed master Plan for
the Irving Park facilities. The year
2015 will see the Management of the Club, Board and Strategic Planning
Committee continuing the evaluation of these detailed plans to ensure the future
success of the club. Additional
discussions with membership will be taking place in the near future. Lastly,
it is important that the members know that we (The GCC Team) want to meet or
exceed every one of your expectations and provide great service in whatever
area of the club you are utilizing.
SATISFACTION
Our members will not be satisfied if we have not first sold
a great experience through our efforts as well as providing great service. Hospitality, which is the backbone of our
business is defined as being cordial and generous in our treatment of our
members/guests. I know you have many
choices on how to spend your discretionary income and I appreciate the fact
that you have chosen us. Of course we
must also be trained in proper techniques, dedicated and highly motivated so
that our members/guests are completely satisfied. Laughing and being cheerful/friendly is just
a part of being Santa Claus, if you can't deliver the packages to the right
houses you will have disappointed many people.
Over the next few months as we begin to make our plans (move
our legs), implement our plans (start crawling and standing) evaluate our progress and make
necessary changes/improvements (pick ourselves up after we have fallen), I hope
each of you will be encouraged to spend more time with us because you have
received the type of hospitality that you deserve from our staff and this great
golf and country club.
Great Health and Prosperity to you and your family this
year!"
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